E-commerce has developed to a great extend, in a short amount of time. With e-commerce taking the new leads in the business world, it has become important that the e-commerce applications are made available in a mobile friendly set up. The importance and benefits of setting up a mobile friendly e-commerce platform are mentioned below: 1. Huge customer base: The mobile and smartphone users form a huge customer base for any business. Most of the customers prefer to use the mobile app, instead of using the websites. Hence, in order to reach such a huge customer base, a mobile friendly eCommerce needs to be set up, attracting more customers to use the mobile app and buy the products and services. 2. Maximum traffic to websites come from the mobile users: It is a fact that more than half of the traffic in the various e-commerce websites come from the mobile users. Hence, it is a loss on the part of the business, if with the lack of mobile friendly eCommerce, deflects the mobile a...